White Paper

Adapting to New Realities:
The Future of HCP Engagement 

Part 1: How COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future. 

Download

Adapting to New Realities:
The Future of HCP Engagement

Part 1: How COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future.

Download

If the last 15 months have taught us anything, it’s that no one really knows what the future holds. But that doesn’t mean you can’t prepare for it.   

With the frequency, quality, content, and channels of HCP engagement changing significantly, getting ready to go ‘back to normal’ could be a very risky move for pharma companies.

In part 1 of our white paper, we explore HCP engagement trends through research by Sermo, Accenture, and STEM Healthcare, an Ashfield Advisory company. We contextualize these results with our own insights and opinions, before offering key learnings about how you can rethink your sales strategy, review your channel mix, and reconsider how to resource your teams. 

Did you know?

  • 88% of HCPs surveyed said they still want to hear about new treatments despite the pandemic.

  • Phone calls that open with a patient hook are more than 5x as likely to result in a ‘good’ selling outcome.

  • HCPs expect the share of remote interactions in a year’s time to be double what they were before COVID-19.

Download our white paper to find out more.

Ashfield Healthcare Limited
Ashfield House, Resolution Road, Ashby de la Zouch, Leicestershire, LE65 1HW, England and Wales

Company Number: 03286306