Navigating the market challenges in gene and cell therapies.
The concept of introducing genes into human cells to cure disease has been around for decades. After some real challenges along the way, it seems gene and cell therapies are here and here to stay. These therapies have lifesaving and/or life-altering potential. So, why wouldn’t a healthcare provider, family, or patient embrace such a treatment?
In this article, learn about some of the important challenges that marketers face and what they mean for our work helping bring gene and cell therapies to patients who need them—because success isn’t necessarily a slam dunk.